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The One Habit You Can't Make Stick? Make It Tiny.

Oct 16
4 min read
Young woman in a black sports bra holds a water bottle outdoors in bright sunlight, looking off to the side with a focused mood.

That one habit you keep restarting


You know the one. Maybe it's drinking enough water, getting your workout in, or eating something besides your kids' leftover chicken nuggets for lunch. You start strong on a Monday. By Thursday someone's sick, your spouse has duty, and the habit completely disappears.

Two weeks later you start over and tell yourself you just need to want it more this time.

After 11+ years of coaching and more than 470 military spouses, I can tell you the women who can't make a habit stick are almost never short on willpower. Most of them are running a household solo half the year.


The real issue is usually the size of the habit. It's built for a calmer life than the one you're actually living.

So let's shrink it. Like, ridiculously shrink it.

Where the Tiny Habits method comes from

This method belongs to Dr. BJ Fogg, a behavior scientist at Stanford University and the founder of the Stanford Behavior Design Lab.


He's spent his career studying why people do what they do, and he laid the whole method out in his 2019 book, Tiny Habits: The Small Changes That Change Everything.

His most famous examples are almost funny. Fogg started doing two push-ups every time he used the bathroom. Two. Another classic from the book is flossing just one tooth.

The point was never the two push-ups or the one tooth. The point is that a habit that small gets done on your worst day, and a habit that gets done every day is a habit that can grow.


The science behind it: B=MAP


Fogg's research comes down to one simple formula, the Fogg Behavior Model:

B = MAP

A Behavior happens when Motivation, Ability, and a Prompt all show up at the same moment. If any one of them is missing, the behavior doesn't happen.

Motivation is how much you want to do it. Fogg's big insight is that motivation is the least reliable piece of the puzzle. It's sky high on a fresh Monday and gone by the time you've done bedtime alone for the fourth night in a row.

Ability is how easy the behavior is. Time, energy, money, mental load, and whether it fits your routine all play into it. The harder something is, the more motivation you need to get it done.

Prompt is the cue that tells you to do it right now. No prompt, no behavior, no matter how motivated you are.

Most of us try to fix a stuck habit by cranking up motivation. New playlist, new planner, a pep talk in the car. Fogg's model says the better move is to make the behavior so easy that you'll do it even when motivation is at rock bottom. When ability is high enough, motivation barely matters.

That's the whole idea behind going tiny.


What the wider habit research says

Fogg isn't the only researcher pointing this direction. Two other bodies of work explain why tiny habits hold up.

It takes longer than 21 days (and missing a day is fine)

The "21 days to form a habit" rule traces back to a 1960 book by plastic surgeon Dr. Maxwell Maltz, who noticed his patients took about three weeks to adjust after surgery. He never studied habits.

The actual research came in 2010, when Phillippa Lally and her team at University College London followed 96 people building a new daily habit, like eating fruit at lunch or going for a run. On average it took 66 days for the behavior to feel automatic, and the range ran anywhere from 18 to 254 days. They also found that missing a single day didn't hurt anyone's chances of forming the habit.

Two takeaways for you. First, you need a version of your habit you can realistically repeat for two months or more through whatever life throws at you. Second, one missed day is not a reason to throw the whole thing out.

Habits run on cues

USC psychologist Wendy Wood found that roughly 43% of what people do each day is habitual, done in the same context and usually while thinking about something else. In her work, habits are learned associations: you repeat a behavior in the same context, get rewarded for it, and slowly your brain links the two until the context alone kicks it off.

That lines up neatly with Fogg's approach. Tying your new habit to something you already do every day gives it a consistent cue. Celebrating right after gives your brain the reward. And keeping it tiny means you actually get the repetitions in.


How to make your stuck habit tiny

Here is the simple recipe to fill in:

"After I [anchor], I will [tiny behavior]." Then you celebrate.

Here's how to build yours.

  1. Pick the one habit that won't stick. Just one. Not your whole wellness overhaul.

  2. Shrink it until it feels almost silly. Fogg's guideline is something you can do in under 30 seconds with basically no effort. If you'd skip it on a day with a sick toddler and a 0500 wake-up, it's still too big.

  3. Find your anchor. This is something you already do every single day without thinking. Pouring your coffee, brushing your teeth, buckling the kids into the car. Your new habit goes right after it.

  4. Celebrate immediately. A fist pump, a "heck yes," a little happy dance in the kitchen. It feels ridiculous. Do it anyway. Fogg's research puts a lot of weight on that quick hit of positive emotion, because it's what helps your brain wire the habit in.

  5. Let it grow on its own. The tiny version is your floor. On good days, do more. On hard days, the tiny version still counts as a win, and it keeps the habit alive until the good days come back.


Your turn: pick your one habit

Grab your phone and fill this in right now:

After I ________, I will ________ & celebrate!

Make the second blank so small you'd feel a little silly telling someone about it. Then celebrate the first time you do it.

This is the same thinking behind the Foundations pillar of the Fitt Method. Small, repeatable wins that survive real military life come first, and everything else gets built on top of them. If you want help turning one tiny habit into a full routine that holds up through PCS moves, TDYs, and deployments, that's exactly what we do inside FittCoaching!

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